Partner to the retail trade: LUKAS offers an unbeatable basis for more efficiency, sales and customer loyalty

As a technological leader in the market for milling, grinding, polishing and cutting system solutions, LUKAS-ERZETT GmbH & Co. KG specialises in the production and sale of milling, grinding, polishing and cutting tools, power tools and a comprehensive range of accessories, and in providing the associated consulting services. LUKAS would also like to offer dealers the best conditions for presenting LUKAS products with the greatest possible depth of information in tune with the times.

Sales through online platforms and shop systems have been rising for years in practically every sector. It is therefore not surprising that these modern channels with their 24/7 availability are increasingly being used for selling professional tools as well. To provide customers with a satisfying buying experience, it is essential to capably focus on their needs. Interested potential customers must be able to quickly and easily find the right information about your products, services and application possibilities. Providing this data can not only be extremely time-consuming, it also requires in-depth technical and customer knowledge.

As a partner to the retail trade, LUKAS offers you the simplest solution free of charge to achieve this: the LUKAS standard 360° data package. Because providing important and detailed product data is indispensable for successfully selling professional tools online. LUKAS supplies you with data generated specifically for displaying such data in online shops. In cooperation with experienced online retailers and an innovative PIM (product information management) provider, LUKAS has analysed and prepared the most important product data so that every retailer can benefit from it. You get precisely the data that your customer group needs and expects:

  • Appealing product descriptions in various languages: German, English, Spanish, French, Italian
  • Technical drawings with dimensions
  • Product illustrations from different angles
  • Application illustrations
  • LUKAS certificate of quality
  • Technical characteristics
  • Application and material suitability
  • Several ECLASS classifications
  • UNSPSC classification
  • Machine icons
  • LUKAS evaluation system
  • Price (RRP)
  • Reference items
  • GTIN/EAN code and customs tariff number
  • LUKAS group/category
  • Keywords
  • Marketplace categories: eBay, Amazon, Conrad, Real and Yatego
  • Packaging unit
  • To name but just a few…

All the data is created and optimised for the target group of online customers. In total, you can choose from around 3,500 articles in the best data quality in our current LUKAS standard BMECat format. We also keep these products in stock so that you can get even large quantities delivered quickly.

The product data in the LUKAS standard 360° data package is the unbeatable basis for more efficiency, sales and customer loyalty. Appealing product descriptions are aimed directly at your customers. Our benefits and added value texts quickly and simply explain the special features of the respective product.

All dimensions at a glance: So that the size and dimensions do not have to be judged from illustrations alone, LUKAS supplies individually dimensioned product sketches or technical drawings for practically every article. This allows your customers to quickly and easily find the dimensions they need.

To finally create clarity in the evaluation jungle, LUKAS has integrated all its products into an evaluation system with four clear criteria. Your customer can now easily find the right product for their expectations and goals based on the criteria working speed, service life, surface quality and handling/ergonomics.

The high quality of the data enhances the user-friendliness of your online shop. Your customers can quickly make a decision based on meaningful information and appealing descriptions, as well as descriptive illustrations and icons, without having to search for further sources of information so that they can complete the purchase directly with you.

KNOWLEDGE TRANSFER for professional tool users – so you can create added value for your customers

LUKAS not only lets online retailers benefit from its POS (point of sale) know-how, but also offers traditional specialist retailers a selection of presentation options to sustainably increase their sales of industrial milling, grinding, polishing, cutting and roughening tools!

From counter displays made of cardboard or as a lockable version to the self-supporting product presenter with a perforated wall, LUKAS offers you the right fixtures for presenting LUKAS tools in an appealing and straightforward manner.

To be able to offer your customers added value, you must always stay technically up-to-date and be familiar with new technologies and tool applications in order to keep pace with the times. LUKAS supports you with dealer, customer or practical training sessions held either at LUKAS’ own technical centre with its adjoining practical area or at a location of your choosing.

LUKAS lets you benefit from years of specialist and industry knowledge and presents innovations, keeps you informed about new technologies, and shows you how to use LUKAS tools to full effect at expert level. Our application and design engineers search together with you to find solutions for special applications.

LUKAS will also be happy to come to your company to conduct user training at your site, for example, or for time-saving employee training. The LUKAS-Mobile offers a professional tool seminar on wheels. You can also use it to solve application problems, for performance comparisons, or even to work out how to optimise your production processes. LUKAS can naturally also support you with experts in theory and practice at dealer fairs or sales events. At our LUKAS practical days, you can extensively test our tools, become familiar with them, and solve problems that arise in practice. Specialist application engineers demonstrate to you and your customers how LUKAS tools can be used in an efficient and cost-optimised manner, and what makes them an acknowledged problem-solver throughout the industry.