Get the most from your shop with the LUKAS Standard 360° data package

As a technological leader in the market for milling, grinding, polishing and cutting system solutions, LUKAS-ERZETT GmbH & Co. KG specialises in the production and sale of milling, grinding, polishing and cutting tools, power tools and a comprehensive range of accessories, and in providing the associated consulting services. LUKAS would also like to offer dealers the best conditions for presenting LUKAS products with the greatest possible depth of information, in tune with the current digital times.

Revenue in Germany’s e-commerce market has been growing constantly since the turn of the millennium, according to analyses by Statista. The coronavirus pandemic gave revenue growth in goods and service retail online a further boost (Statista, 2022a). Forecasts predict that the number of people using e-commerce in Germany will grow to over 68 million by 2025 (Statista, 2022b). In industry too, professional tool users are increasingly purchasing from online platforms. This trend is set to continue in the future. Thus, it is not surprising that specialist retailers are increasingly focusing on selling through their own online shop or marketplaces.

Serving customers well and offering them a superior customer experience is all about providing useful information about products, services and potential applications. Comprehensive product data is the only way to achieve the necessary efficiency, revenue and customer loyalty. But compiling the relevant data is often a painstaking process that requires expert knowledge of products and customers in both online and offline retail.

As a partner to the retail trade, LUKAS offers you the simplest solution free of charge to achieve this: the LUKAS standard 360° data package.

To provide customers with a satisfying buying experience, it is essential to capably focus on their needs. LUKAS provides product texts that convey their benefits and added value. These are aimed directly at end users, as if a potential customer is interested, they need to find the right data quickly and easily. The texts provide information about the product details, services and potential applications. Customers can therefore see the sizes and dimensions at a glance, and know which power tools are compatible with the product.

After agreeing to the data usage agreement, LUKAS dealers can easily access the free 360° data package via the downloads page of the dealer login area. In cooperation with experienced online retailers and an innovative PIM (product information management) provider, LUKAS has analysed and prepared the most important product data so that every retailer can benefit from it. You get optimised data that your customer group needs and expects:

  • appealing product descriptions in various languages: German, English, Spanish, French, Italian
  • technical drawings with dimensions
  • product illustrations from different angles
  • application illustrations
  • LUKAS certificate of quality
  • technical characteristics
  • application and material suitability
  • several ECLASS classifications
  • UNSPSC classification
  • machine icons
  • LUKAS evaluation system
  • price (RRP, only in GER)
  • reference items
  • GTIN/EAN code and customs tariff number
  • LUKAS group/category
  • keywords
  • marketplace categories: eBay, Amazon, Conrad, Real and Yatego
  • packaging unit
  • to name but just a few. …

All the data is created and optimised for the target group of online customers. That is because in the digital world, clear information means more sales. The high quality of the data enhances the user-friendliness of your online shop. Your customers get precisely the product information they need and are looking for.

By combining engaging text with clear images and icons, it offers important information at a glance. This means that instead of looking for more information sources, your customer stays on your shop site and purchases the products they need there.

In total, you can choose from around 3,500 articles in the best data quality in our current LUKAS standard BMECat format. The use of conventional formats (BMECat 2005, BMECat 1.2, CSV and XLSX) allows you to quickly incorporate the LUKAS Standard 360° data package into your ERP, PIM or online shop.

All products that LUKAS produces and retails stand for excellent quality.

They are powerful and ergonomic, with a long tool life. They deliver outstanding results in grinding, cutting, milling, polishing or high-precision processes. That is why LUKAS aspires to the same standards for its data provision. The product data in the LUKAS standard 360° data package is the unbeatable basis for more efficiency, sales and customer loyalty.

Your advantages at a glance:

  • appealing product descriptions are aimed directly at your customers. Our benefits and added value texts explain the special features of the respective product quickly and simply, supported by a special marketing claim (USP).
  • all dimensions at a glance: so that the size and dimensions do not have to be judged from illustrations alone, LUKAS supplies individually dimensioned product sketches or technical drawings for practically every article. This allows your customers to quickly and easily find the dimensions they need.
  • product photos from multiple perspectives, along with application images and technical drawings, exploit the full communication potential of the product profile in the online shop.
  • to finally create clarity in the evaluation jungle, LUKAS has integrated all its products into an evaluation system with four clear criteria. Your customer can now easily find the right product for their expectations and goals based on the criteria working speed, service life, surface quality and handling/ergonomics.
  • LUKAS provides all the additional information you need that competitors often ignore, including quality certificates, safety instructions, references and cross-selling tips.
  • the high quality of the data enhances the user-friendliness of your online shop. Your customers can quickly make a decision based on meaningful information and appealing descriptions, as well as descriptive illustrations and icons, without having to search for further sources of information so that they can complete the purchase directly with you.

LUKAS is here to help as your retail partner, with over 85 years of experience in the production of system solutions for use in the automotive, aerospace, energy and construction industries, as well as for tradespeople. We provide future-ready solutions that go beyond just the products and improve your e-commerce content. As a result, we help retailers and users succeed in the digital realm too.

We aim to combine quality and reliability with the answers to the questions of the future. That is why we always look out for the latest technologies and developments from a range of industries, so that LUKAS can set benchmarks on the market early on.

See for yourself just how useful and effective the LUKAS Standard 360° data package can be. For more information, visit https://lukas-erzett.com/en/service/product-data-exchange/

Sources

Statista GmbH (2022a): E-Commerce in Germany: Facts and figures on the boom in online retail, from de.statista.com, URL https://de.statista.com/themen/247/e-commerce/ accessed on 03.11.2022.

Statista GmbH (2022b): Number of e-commerce users in Germany in the years 2017 to 2025, from de.statista.com, URL https://de.statista.com/prognosen/488012/prognose-der-e-commerce-nutzer-in-deutschland accessed on 03.11.2022.