From its brand to its training programmes, LUKAS’s list of awards is testament to how it delivers quality to both customers and employees
For LUKAS, achieving and maintaining quality is an ambition that affects every area of its business. The main focus is, of course, on ensuring excellent quality in all LUKAS products in order to help customers achieve great results at all times. The company won the STEVIE Award in marketing for its outstanding brand design and strategy. LUKAS was honoured for a marketing campaign that was as innovative as it was effective, and helped to significantly boost the awareness and image of the LUKAS-ERZETT brand. Particularly impressive was the company’s clear and modern image. As well as reinforcing its position as an innovation leader, it underlines LUKAS’s dedication to sustainability and ethical business.
But the honours were not limited to the aesthetic and strategic aspects of the company’s marketing activities. In a survey carried out by Deutschland Test for FOCUS magazine entitled “Perfectly fulfilling customer needs”, LUKAS-ERZETT achieved third place in the tools and equipment category. Conducted in collaboration with the German Institute for Management and Economic Research, the survey asked customers what brands and businesses needed to deliver in order to convince them to purchase again or use a product or service for the first time. Based on the criteria of visibility, availability of information and responding to customer wishes, the study looked at top players in a range of industries to find the very best. And LUKAS is among them!
Through a combination of cutting-edge technology and customer focus, the company has established itself as a trusted partner in the sector. LUKAS also keeps a constant eye on the quality of its products and services, which it safeguards with intensive tests and certifications.
The company sticks to its values not only in regard to its customers, but also in terms of the quality of training for employees. It was honoured as among the best employers by the German Chamber of Industry and Commerce. With the certificate for “Outstanding achievements in occupational training”, this award recognises LUKAS-ERZETT as an excellent employer and training provider that offers employees both a secure and stimulating working environment. The honour focuses particularly on the quality of the training and emphasises the broad range of professional development opportunities open to employees. LUKAS apprentices consistently achieve top grades.
The company also places great value on occupational health and safety, and is committed to its social and ecological responsibilities. These awards show how LUKAS-ERZETT is not only a leader in quality and technology, but also achieves great things in marketing, consulting and HR. It therefore delivers quality to stakeholders both inside and outside the business.